AS MAAG Lihatööstus markets its meat products under two different brands:
RANNAROOTSIVOT!
Rannarootsi
The Rannarootsi product line represents products with high quality and high meat content. The recipes and product development are based on traditional Estonian tastes. The product line was launched in May 2003 and has inspired increasingly growing trust in its consumers. Among other products, the Rannarootsi brand includes the consumer favourites the meat jelly Rannarootsi Sült, Hirveliha deer products, the oven sausages with sea-buckthorn puree Ahjuvorstikesed astelpaju püreega, the round ham Rannarootsi kerasink, etc.
The Rannarootsi product line also includes Rannarootsi canned food that has a higher meat content and quality than its market counterparts.
More exclusive products are represented by Rannarootsi Hirveliha deer products that have also received a warm welcome by the consumers.
Since 2005 the products of Maag Lihatööstus AS have been awarded with the following titles at the Tallinn Food Fest contest „Best Christmas Product”:
VOT!
The brand VOT! is a high-quality sausage products line with a more favourable price, launched in 2007. VOT! is the best choice for those wanting to enjoy a good taste for a reasonable price. VOT! product line includes boiled sausages, semi smoked sausages, frankfurters, bangers, grill sausages, meat jellies, shashliks, etc.
ROY
The brand ROY is the newest brand of Maag Lihatööstus, launched in autumn 2008 and under the name the consumers are offered canned pet food. The ROY canned pet food differs from its market counterparts by higher animal raw material content (as high as 42%). Thus the line has been made for the consumers valuing their pets’ health and well-being.
ProductsAS MAAG Lihatööstus positions itself as a reliable manufacturer of high-quality meat products.
Our aim is to maintain the position achieved in the meat product sector in Estonia and justify the consumers’ trust.
Our priority is to make safe and high-quality products; therefore the company adopted the food safety management system ISO 22000 in 2007 already.
Maag Lihatööstus is also known as an employee-friendly company – it has been proved by the nomination as the most employee-friendly company in Lääne County.
