AS MAAG Piimatööstus is a subsidiary of AS MAAG Grupp and deals with production and marketing of high-quality dairy products and ice creams. MAAG Piimatööstus is based on Estonia’s oldest dairy industry. In 1850 started Kunda Manor Creamery (the later Linnuse Plant – closed down by today), which has become our Rakvere Production Plant by today. AS Maag Piimatööstus (under this name) was established in 2003.

MAAG Piimatööstus is the dairy industry company with the broadest product portfolio in Estonia; thereby it is the only dairy industry producing ice cream besides making dairy products, cheese and cheese curds.

MAAG Piimatööstus is the only manufacturer of glazed cheese curds that processes the raw material and produces the fresh cottage cheese product under the same roof. MAAG Piimatööstus is the only ice cream manufacturer which uses its own cream. We are the market leaders in Estonia’s cottage cheese segment. 
MAAG Piimatööstus was the first in Estonia to bring to the market the Calymer nature-friendly jug package and is up to now the only dairy industry in Estonia owning a production line for bottling dairy products. 

At the moment, MAAG Piimatööstus has approximately 11,000 m2 of production space. The production plants of MAAG Piimatööstus located in Jõhvi City and Rakvere City provide work for 250 persons at January 2009. The products are packaged in plastic film, minielo and flow packages, plastic bottles and cans and Ecolean jugs.

MAAG Piimatööstus uses only domestic raw materials and can ensure the product quality, cooperating with only the best farms.  In 2006 we processed 13,900 tons and in 2007 we processed 50,000 tons of raw milk.

MAAG Piimatööstus has the ISO 22000:2005 certificate. We use as the raw material only local high-quality milk. On many occasions products made by MAAG Piimatööstus have been awarded the title of Best Estonian Dairy Product and are the local mark of quality (contains the image of a swallow).

About the history

In October 2003 AS Hea Meier purchased the assets of Jõhvi Piim pursuant to a sales agreement and Maag Piimatööstus was founded.


In 2004 we launched many new products (spread with spices, new cheese curds, Jänks cottage cheese creams and jellies, lump cottage cheese) and packages (flowpack, icecream in carton package). 


On 21 November 2007 Maag Piimatööstus entered into a purchase agreement with the company Alpamayo Ltd to acquire 100% of the shares of Estonia’s oldest dairy industry Rakvere Piim.

Investments:

  • 2004 – EEK 10 million; in equipment AS Maag invested EEK 6.3 million in AS Hea Meier in 2004. In the same year new equipment with the total cost of EEK 6 million was leased to replace refrigeration machinery, out of the amount, the SAPARD programme funded 50%. In 2004 a project for the reconstruction of production facilities and storehouses with the total cost of EEK 6.5 million was approved, too, as well as a project for the leasing of new equipment in the amount of EEK 5.25. delete 40% of both projects’ cost will be covered out of the investment benefits of the National Programme. At the end of 2004 a new glazed cheese curd production line with the cost of EEK 2.8 million was acquired with the help of the parent company, new office spaces and an empty package storeroom were completed on account of internal funds. In 2005 a complementary 3 million EEK was invested in purchasing the icecream production equipment.
  • 2005 – EEK 14 million in the equipment and renovation of production facilities
  • 2006 – EEK 14,3 million in production lines and buildings
  • 2007 – EEK 17 million in equipment and buildings
  • 2008 – approximately 25 million; a bottle line, lines for the production and packaging of lump cottage cheese  
  • 2009 - EEK 21,6 million

     


    Valdis Noppel, 
Managing Director of Maag Piimatööstus

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